In addition to establishing media partnerships with key media in markets outside of the USA to promote the USA's 50 states, the District of Columbia, and the five territories, Brand USA is pleased to announce two powerful platforms at IPW/International.

• Brand USA Media Network powered by TravMedia
• Brand USA Travel Network powered by TravTrade

The TravTrade Platform will be created for Brand USA and used in Pavilions at global travel industry shows, making it simple for partners to connect and follow buyers, and provide sales and marketing materials in one virtual place. TravTrade will also provide a consumer event calendar for Brand USA representing geographic locations from cities and regions, to national and state parks, all searchable by theme, culture and event, throughout the United States.