Marketing Programs range from media planning & buying to in-language content initiatives to digital & social strategies such as state, city, regional / experience enhanced pages, international search engine marketing, and UK & Canada email marketing programs, to custom programming in market by accessing Brand USA's international representation network.

Current programs include in-language content and Discover America Inspiration Visitors Guides.

Brand USA international representatives can develop customized programs for your destination or organization. During a Brand USA-funded ideation session, you identify goals, objectives and budgets, and then our experienced in-country representatives will put together an effective strategic plan. Many of these programs qualify for additional Brand USA support that can further extend the reach of your marketing efforts. Media and PR programs and partnerships that promote all 50 states, the District of Columbia, and the five territories.