Brand USA officially launched its FAM Trips initiative with the USA's first-ever, multi-itinerary familiarization trip for nearly 100 influential international travel agents from the UK May 9-16, 2013. The tour included seven simultaneous itineraries incorporating some of the United States' most iconic destinations. Each itinerary offered an incredible experience from the western wilds of Utah and Colorado; the urban playgrounds of the East Coast; the rich culture of Texas; the laidback lifestyle of California; the creole flavors of the Deep South; the natural beauty of the Pacific Northwest; and the Magnificent Midwest featuring the Great Lakes region. The MegaFam culminated in Miami, Florida for the grand finale where each of the participating agents celebrated and shared their experiences with each other.

MegaFam participants were selected among an elite group of travel agents from the UK and Ireland who booked trips to the USA from January 1 - April 5, 2013 via Brand USA's partner airlines, British Airways and American Airlines, and ground transportation partner, Avis.

Throughout the journey, participants shared their experiences and stories via social media.